A day in the life (of Chinese video hoster Youku)
- On Saturday the 4th of April Youku had 146,803,100 video views which was up by 4.15% from the previous Saturday.
- Total view time amounted to 1,253,850,000 minutes — no, you’re not reading that wrong, that’s really 1.25 billion minutes. Which is almost 21 million hours, or 870 thousand days, or 2,385
- Each video view lasted an average of 8.54 minutes, which is down by 2.45% from the same day last week.
- Average time spent per unique user on site that day was a second or two shy of 50 minutes.
- This past Saturday Youku had 25,091,500 unique visitors. That means, if you believe that there are about 300 million Internet users in China, that over 8% of all the nation’s Internet users
visited Youku that day.
- Those visitors generated just over 200 million page views, up 4.31% from the week before.
- Each unique visitor generated about 7.98 page views, and about 5.85 video views.
- 8,245,800 searches were performed on Youku that day, up about 1.84% week-on-week, generating close to 40 million search result page views: that means that the average searcher flipped through just under five pages of results.
- Youku users uploaded at total of 60,050 new videos to the site, which is down about 4% and about normal for any given day: Uploads fluctuate considerably from day to day.