Oak Pacific Interactive Chairmain Joe Chen announced this week to change the name of popular Chinese social networking website Xiaonei.com to Renren.com.

Xiaonei.com's literal meaning ('inside school') highlights the fact that it was originally designed as a platform for graduates to keep in touch. However this also proved to be a barrier for extending its user base beyond students. Ren Ren Wang now seeks to attract a wider audience by literally meaning 'everybody's web'.

OPI announced at the same time that they will focus to extablish their Kaixin001.com clone Kaixin.com as an entertainement site whilst positioning Ren Ren Wang more as a communication platform.