Daily Digital Pulse Of China: 360Buy, Weibo, Baidu, Taobao
360Buy launches mobile open service
In early May this year 360Buy officially released the Jingdong Open Service (JOS) platform. Currently it has more than 100 independent software vendor applications on the platform and the daily call volume has broken through the 100 million mark. Recently 360Buy launched the JOS-ME (Mobile Edition). Android SDK 1.0 is at the test stage and iOS SDK toolkit will also be officially released in near future.
Elderly E-Commerce Shoppers On Taobao
Taobao, China's biggest C2C e-commerce platform, has revealed some interesting figures about the past festive week in China. In this week, 1.3 million elderly online shoppers have been seen on Alibaba's Taobao, with 174,000 from Shanghai and 114,000 from Beijing. Since this week was a public holiday, most of the senior citizens were shopping for tourist packages, followed by 78,000 users buying wedding accessoiries. 43,000 elderly users even bought food on the Taobao e-commerce store.
Source: Sina Tech
Chinese web users watched 4.1 billion hours of web videos in August
According to ComScore, this August Chinese web users watched web videos for 4.1 billion hours. They watched 29.75 billion videos in total. Youku comes first with 698 million hours, followed by Baidu's iQiyi with 569 million hours and Tencent's V.QQ with 474 million hours. The total viewing time for nearly all sites grew compared to the beginning of this year. Web video advertising is a great opportunity to cath the attention of young, mobile, middle-class consumers.
Source: Tech in Asia
Hootsuite Now Supports Sina Weibo
Social media dashboard & tracking tool Hootsuite, has just added support for China's biggest microblogging service Sina Weibo. Furthermore, the service is planning to add Chinese language support and by doing so, making it a fully usable social media tool for China social media marketing.
Source: The Next Web
Baidu Captcha Ads - a new strong brand marketing tool
Captchas are normally random numbers or letters users have to type in when they want to authenticate online. But Baidu launched captcha ads which uses picture ads in combination with captchas. Users can only authenticate when they enter the specific information of the picture ad correctly. The whole process of expression, recognizing and entering this information strengthens the brand image in user's mind and leads to more brand awareness.
Source: China Internet Watch
Social Media Is Getting More Important in China
Buddy Media, the creator of several social media solutions, has conducted a quantitative study among online marketers in the Asia-Pacific region about their spendings on social media. The percentage of marketers who expect to spend about 15-25% of their ad budget on social media jumped from 4,8% currently to 20% for the next two years.
Source: Resonance China