Tue

20

Nov

2012

Daily Digital Pulse Of China: Toys 'R' Us, China

China E-Commerce

Toys ‘R’ Us Launches New E-Commerce Site In China

US retailer Toys ‘R’ Us has launched its own online shopping site in China (at toysrus.com.cn) in a bid to tap into the country’s fast-expanding middle-income consumers. The retailer outlines its expectations for the Chinese site: “E-commerce sales will account for nearly 10 percent of retail sales in China by or shortly after 2015. The launch of e-commerce capabilities to better serve Chinese consumers is an integral part of the company’s continued strategy for growth over the long term.”

Source: Tech In Asia

China E-Commerce

China Total Mobile Internet Users Reaching 420 Million

Looking at a data from the China Internet Network Information Center (CNNIC), it’s clear to see that China is set to pass 400 million mobile internet users next month. With 390 million in June of this year, and factoring in an average growth rate of just under eight percent, we project there will be 420 million mobile web users in China by the end of this year.

China SEO/SEM

China Search Engine Market Update in October 2012

Compared with September, total visits to Baidu increased and its market share by visits went up to 61%, keeping its safe lead in this field. Qihoo’s 360 search engine is now the second most visited search engine in China after Baidu.

Source: China Internet Watch


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