Daily Digital Pulse Of China: China E-Commerce
Urban China Web Users Lead World In Digital Content Consumption
According to a new report by KPMG, streaming music is as popular as social networking (72% of web users) in terms of top digital activities in metro in China. Closely behind there is downloading music, suggesting that music listening overall sees the most interest from internet users. Other activities include streaming films (67%), accessing online news (61%), streaming live TV programming (56%), playing online games (52%) and reading digital books (51%).This means there is a significant opportunity for advertisers coming into the market. eMarketer estimates that digital ad spend will reach nearly $10 billion this year. Between 2012 through 2016, the projected compound annual growth rate (CAGR) is expected to reach 24.4%.
Alibaba To Work With Government To Weed Out Fake Goods
Jack Ma, CEO of Alibaba Group, announced that China's biggest e-commerce service provider will work with government agencies to end sales of counterfeit goods on the company's shopping websites.The company will trace sellers supplying fake goods online and share the information with the Ministry of Public Security, General Administration of Quality Supervision, Inspection and Quarantine, the State Intellectual Property Office, as well as industry and commerce authorities. The authorities will then follow the information provided by Alibaba to track down those producing the counterfeits.
JD (360Buy) Announced 100 Million Registered Users
360Buy, which has been rebranded as JD.com recently, announced that counts 100 million registered users, with a yearly increase of 200% since it’s founded. By the end of 2008, the user base of 360Buy reached one million and surpassed ten million as of Q4 2010. To improve delivery and after-sales service, JD has rolled out services including cash (or POS) on delivery, speed delivery, after-sales support, order tracking, etc.