Daily Digital Pulse of China: Alibaba
Alibaba’s International Platforms to Merge into a Single Marketplace
AliExpress, Tmall International, and the international segment of Taobao will be brought together as one in order to more easily target overseas consumers. As some may not have known, Alibaba actually started as an international business-to-business trading company, but exploded into something completely different domestically. AliExpress, once a part of Alibaba’s B2B, became an e-tail platform earlier this year, as more and more buyers from outside of China turned out to be individual consumers, rather than businesses. Considering how massive Alibaba and its platforms have become, a step toward international expansion is only natural.
WeChat Case Studies
WeChat is a mobile text and voice messaging service that reached 270 million active users last month. The mobile application has over 600 million registered users and is owned by Chinese company Tencent Holdings. Due to its large membership base, the app has become an attractive destination for marketers. Marketers can create public accounts on WeChat and actively engage with their target market. Five WeChat success stories to date are CNFOL, Mideace, Wyn88v, Lacrocheposay1975 and Qunar-wang.
Source:China Internet Watch