Interactive Media Expansion Partner for China, Japan & Korea

We focus on internationalizing Web 2.0 communities, e-Commerce, online gaming and mobile applications. This is why:

Interactive Media companies and e-Commerce providers today have to think globally from the outset of their lifecycle. In terms of East Asia, they can no longer afford to consider the region - especially China - as just an outsourcing development location to reduce costs. They need much more of a market entry strategy to benefit from the exponential growth potential of these rapidly developing markets. Consider the latest figures from China:

• By the first quarter of 2008 China had reached 230 mio. Internet users, approx. 175 mio. broadband users and 55 mio. handset mobile Internet users, and became the country with the most internet users in the world. 
• The growth rate was up to 53.3%, entering a new round of rapid growth.
• In the mobile phone sector China reported 520 mio. subscribers by the end of 2007, surpassing the numbers of subscribers in the USA back in 2004.
• E-Commerce in China generated a turnover (B2C & C2C excl. online-travel booking) of RMB 59.4 billion (approx. EUR 5.5 billion EUR) in 2007.
  

Successful Internationalization is a challenge that few have mastered

International expansion and Web 2.0 internationalization is inherently costly and holds many risks. High up-front investments and the lack of management bandwidth are some of the main obstacles. Moreover: speed matters. While Internet & Mobile Applications companies must grow on their home turf to reach critical user mass, local competitors are duplicating their business models abroad.

When it comes to entering markets like China, Japan or Korea with their diversified cultures and foreign legal and economic systems - finding the right local workforce or partner is even more crucial. This is where Web2Asia comes into play.

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