YouTube, the world's largest Internet site for sharing video clips and other user created content (UCC), is aiming to expand its market share in non-English speaking countries by further adapting the already existing local YouTube versions. A Korean version with localized features has been up since January 23rd this year.
"We don't comment on specific future plans, but I can tell you that we are currently focused on building out our product and service in the countries in which YouTube is currently available. We want to do more than simply translate the service and features into the native languages, we also want to contextualize the features for each individual market," a YouTube spokesperson told us.
As the Korean video-sharing market is already crammed full of locally grown sites, it will be a tough mission for YouTube to eat into the market share of dominating rivals. Many other global dominating websites have failed to establish themselves successfully in the Korean market as users favor local grown sites.
But YouTube seems to be quite optimistic about the development of the Korean service: "YouTube has broken down boundaries between different cultures and countries, as it will do for Korea as well. Ultimately YouTube is different from the local sites due to the vast size of its global content (ten hours worth of video is uploaded every minute to YouTube) and its role as a global platform for all local users, including those in Korea, to reach and communicate with the audience across the globe."