As already exclusively revealed by Venturebeat last week, Web2Asia, its parent company MH | direkt and amiando, a leading platform provider for online event management, have today officially announced a distribution partnership for the East Asian market.
In June 2007, amiando launched the first European online tool for a secure, uncomplicated and individual do-it-yourself ticket shop. After gradually expanding to other European countries, amiando
currently offers it’s platform in German, English, French and Spanish.
The East Asian region, particularly China, has shown impressive growth potential for foreign interactive media companies. In the first quarter of 2008 China had reached an online population of 230 million – more than any other country in the world – and continues to grow at an astonishing rate of 53.3% yearly.
Not only is China's online industry experiencing tremendous growth, also the exhibition and event industry is developing rapidly with a 20% growth rate per annum. The number of trade show visitors and exhibiting enterprises ranks second in the world and with around 4,000 exhibitions in 2007, China is number one in Asia. The upcoming Olympic Games 2008 and the Expo 2010 in Shanghai are expected to create additional growth momentum. Regarding non-business related events, the disposable income of the Chinese population is continuing to rise significantly and people are increasingly spending money on leisure and entertainment activities like sports and cultural events, concerts and festivals. Besides the well known traditional festivals such as Chinese New Year, people equally enjoy celebrating foreign festivals such as western-style wedding events, Halloween parties and December 31st New Year celebrations.
„We have a strong international focus and are happy to work together with a strong partner to further adapt our product to local needs.“ says Markus Eichinger, director of international expansion at amiando AG. In cooperation with Web2Asia and MH | direkt amiando’s system has already proved to be particularly suitable for events in Asia, such as seminars by the FORUM Institute, Germanys largest business conference and seminar specialist, or the CHINICT conference held in Beijing this spring.
Previous major international events that have trusted amiando’s technology include the leweb3 conference, Lift!, DLD and the Crunchies awards.