Tangos over at China Web 2.0 Review yesterday reported that CNNIC recently released two reports on China’s mobile Internet. Out of the over 640 million mobile users in China by the end of 2008, 117.6 million have used mobile devices to access the Internet in the last six months. This is more than twice the amount than one year ago.
Some key findings of the report summarized by Tangos are:
- 74.6% of China’s mobile Internet users are male;
- China’s mobile Internet users are very young, even compared with China’s Internet users. 70.8% of mobile Internet users are under 19 years old, vs. 35.6% of Internet users;
- Similar to Internet usage, mobile instant messenger is the most popular mobile Internet applications, with about 31.2% penetration rate;
- About 6.6 million users are using mobile music services;
- About 39.6% of mobile Internet users are reading Mobile Newspapers, which is a service by China’s mobile carriers;
- The report on mobile media also said about 15.7% users are using mobile video services, which is unexpectedly high since there was no 3G network available. Tangos believes it is partly because CNNIC only did the survey in four big cities, i.e. Beijing, Shanghai, Guangzhou and Shenzhen. But we should note that in the report, mobile video service refers to playing video in your mobile phone, no matter it is streaming directly from mobile Internet or it is transferred to your mobile from computers;
- Mobile novel service is quite popular in China with 27.7% usage rate.