From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences more relevant and integral. This is the intelligence and the leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, ePR & Key Opinion Leader (KOL) Outreach, Online Display Advertisement, Search and Mobile Marketing.
We are specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, Taobao T-Mall setup & management, sales management on Amazon & 360Buy JingDong customer support and ROI-oriented digital performance marketing.
We believe that an ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measureable results, with the strongest investement returns possible. We accept the challenge & manage China digital performance marketing across paid search, SEO, display & retargeting, affiliate marketing, email & SMS down to continiously optimizing your China sites user experience.
Web2Asia is a Shanghai-based full-service digital marketing agency providing digital strategy, online performance marketing as well as e-commerce & multi-channel integration. We service clients facing non-negotiable digital deadlines with tailor-made solutions. We work intelligently and transparently. We make sure that our results are measurable and accountable and get to the core of the Chinese market.
Daily Digital Pulse of China
The Mobile Payment Industry
According to recent data from iResearch, during Q3 of 2013, mobile transactions reached 296.51 billion RMB, which was an increase of 152.6%. We are seeing that customers are getting more and more used to using mobile payments. Mobile payments are being increasingly incorporated into daily activities, such as public transport, paying bills and utilities, and even buying lottery tickets. Players in the mobile payment industry have two small roadblocks to overcome, the first of which is accessing third-party payment licenses issued by central banks. The second is users’ concern for security. Expectedly so, people are still a bit wary about the safety of making transactions via their phones or tablets, especially when fast payment features are introduced. Whatever the obstacles may be, however, all mobile payment companies need to focus on integrating online and offline activities in order to develop and become successful.
Source: QQ Blog
Bitcoin Trading Platform Services Over 200,000 Registered Users
Bitcoin is valued at approximately $1,200 a coin. To put its success into perspective, it must be noted that coins were worth $13 in January. Furthermore, Chinese buyers play an important role in its surge, as BTC China – China’s biggest Bitcoin transaction platform - ranks number one in the world for Bitcoin transactions. In the last 30 days, BTC China transactions accounted for 35.6% of global transactions. Analysts suggest that this e-commerce apparatus is popular in China due to the country’s rigorous capital regulations.
Source: China Internet Watch
Retail’s Online Success
Recent economic data suggests China’s retail industry is outperforming expectations as retail sales climbed 13.7% year-over-year in November. Economists believe this achievement is due to China’s Singles Day online sales (The equivalent of Cyber Monday in the US), coupled with the fact that physical retail stores lower their prices to compete with online merchants. Chinese consumers spent $5.7 billion in a single day on Alibaba – China’s largest e-commerce company. Within the retail sector, home appliance sales were the strongest in the month of November, followed by home electronic, food and Jewelry. This growth could be a developing trend as 12/12 is set to boost December sales.
Source: The Globe and Mail