Market Entry & Business Acceleration in China, Japan & Korea

Research, Localization, Representation, Incubation, Online Marketing & PR

We focus on internationalizing Internet & Web 2.0 communities, e-Commerce companies as well as online gaming and mobile app developers that want want to expand to or from East Asia.

Interactive Media companies and e-Commerce providers today have to think globally from the outset of their lifecycle. In terms of East Asia, they can no longer afford to consider the region - especially China - as just an outsourcing development location to reduce costs. They need much more of a market entry strategy to benefit from the exponential growth potential of these rapidly developing markets. Consider the latest figures from China:

• By the end of 2008 China had reached 290 mio. Internet users, approx. 232 mio. (80%) broadband users and 84.5 mio. handset mobile Internet users; China is the country with the most internet users in the world. 
• The growth rate was up to 56.2%, entering a new round of rapid growth.
• In the mobile phone sector China reported 660 mio. subscribers by the beginning of 2009, surpassing the numbers of subscribers in the USA back in 2004.
• E-Commerce in China generated a turnover (B2C & C2C excl. online-travel booking) of RMB 59.4 billion (approx. EUR 5.5 billion EUR) in 2007.
  

Successful Internationalization is a challenge that few have mastered

International expansion and Web 2.0 internationalization is inherently costly and holds many risks. High up-front investments and the lack of management bandwidth are some of the main obstacles. Moreover: speed matters. While Internet & Mobile Applications companies must grow on their home turf to reach critical user mass, local competitors are duplicating their business models abroad.

When it comes to entering markets like China, Japan or Korea with their diversified cultures and foreign legal and economic systems - finding the right local workforce or partner is even more crucial. This is where Web2Asia comes into play.

Meet us at one of the following industry events in 2009 - check frequently for updates!

In 2008 we attended the following industry events: