From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences more relevant and integral. This is the intelligence and the leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, ePR & Key Opinion Leader (KOL) Outreach, Online Display Advertisement, Search and Mobile Marketing.
We are specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, Taobao T-Mall setup & management, sales management on Amazon & 360Buy JingDong customer support and ROI-oriented digital performance marketing.
We believe that an ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measureable results, with the strongest investement returns possible. We accept the challenge & manage China digital performance marketing across paid search, SEO, display & retargeting, affiliate marketing, email & SMS down to continiously optimizing your China sites user experience.
Web2Asia is a Shanghai-based full-service digital marketing agency providing digital strategy, online performance marketing as well as e-commerce & multi-channel integration. We service clients facing non-negotiable digital deadlines with tailor-made solutions. We work intelligently and transparently. We make sure that our results are measurable and accountable and get to the core of the Chinese market.
Daily Digital Pulse of China
Alibaba And Haier Seek To Improve China’s Logistics
Haier group is a Chinese based white-goods and electronics manufacturer that operates a significant logistics network throughout China. In a bid to create a fast an opportune end-to-end e-commerce and logistics experience for consumers, Alibaba has made a substantial investment in Goodaymart – a Haier logistics subsidiary. This partnership characterizes Alibaba’s strategy of investing in, rather than establishing their own logistics network. The Goodaymart logistics and services network is expected to provide T-mall consumers and merchants superior logistics, delivery and assembly services for a wide range of goods.
E-Commerce Cross-border Development
China boasts strong B2B and B2C national e-commerce platforms. The next stage in its development is the gradual upgrade of cross-border e-commerce integration. Many Chinese companies believe foreign countries to be suitable entry points for business in the near future. In order for China to advance its supply chain, an industrial upgrade is required. China’s manufacturing industry is the largest in the world and e-commerce wants to follow suit. Through stronger networks and innovation, e-commerce seeks to primarily expand to the European and American markets. As product innovation develops, demand will increase and so too will cross-border e-commerce relations and platforms.
E-commerce Face Lift
E-commerce platforms offer a plethora of useful and interesting products. Lately, several purchases of medical silicon ‘human skin’ masks have taken place on Taobao. Despite the fact that Taobao has blocked the words ‘human skin mask’ from their search engine for reasons of deception, roundabout search queries such as ‘high-imitation’, ‘change face’ and ‘human face’ can still be used. Furthermore, other Chinese e-commerce portals offer customized serviced where consumers can send a photo and a 50% down payment in order to receive their personalized silicon face.
Source: We Want China Times
Fast and Free Delivery, The Only Way to Attract New Sources
Weather a site offers free delivery or not, is becoming increasingly important in e-commerce. The main focus for competition amongst E-commerce sites is free and fast delivery. According to research, 85% of shoppers felt the variable “free delivery” was significant in their overall purchase decision. Free delivery is considered more important than convenience of return, or how easily the website is to use. Efficiency of delivery was also an important variable for consumers. Paypal has promoted free and efficient delivery to customers using their payment method. Other offers include the ability to purchase a yearly membership for free and efficient delivery for that year alone. Ebay, which owns Paypal, also launched a day delivery service promotion. The importance of fast and free delivery in the e-commerce industry is indisputable and increasing.
Bitcoin Payments Losing Viability
Baidu, China’s largest search engine, has released a statement on their website announcing that the company will stop accepting Bitcoin payments due to the recent changes in value of Bitcoin. Bitcoin has recently devalued, as a result of the fact that the currency has little restrictions surrounding it, and cannot fully protect its users. The Peoples Bank of China as well as five other ministries have issued a notice, stating that Bitcoin, because it has not been issued by authorities does not have the true meaning of money, or the laws to regulate and protect its value.
Source: Tech QQ
Tencent to Further Invest in Financial Services
Tencent, Chinas biggest web company that offers social networks, portals, e-commerce, and games, has announced it will further invest in financial services. CEO of Tencent, Pony Ma, has announced that the company will be investing no less than RMB10 billion in the companies it has registered in the Qianhai financial zone. The Qianhai financial zone was approved by China state council in 2012, and offers companies the opportunity to sign up and invest in the development of financial and e-commerce services. Tencent has signed up several companies to the development zone, which include WeChat payments, online financial services and foreign exchange currency. Earlier this year it was reported that Tencent applied to establish a private bank, however, the company later confirmed it had invested in one.
Selling Luxury Goods Online in the Chinese Market
Getting Chinese consumers to buy luxury goods online poses a few challenges. These include the creation of consumer online trust, as well as trust in the brand, and the supply. Larger foreign brands are not as well known across China making brand marketing an imperative. Many Chinese can afford luxury items, but getting them to trust the brand and the supply logistics is not easy. Research suggests that in order to make the global supply chain more efficient, companies need to specialize further. An example of this was the Ebay style shows that Ebay created last November 2012. This helped customers to build a relationship with online luxury commerce. Over the next 2 years, Alibaba, Jingdong Chamber of Commerce and other e-commerce platforms plan to break into the luxury online market.