From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences more relevant and integral. This is the intelligence and the leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, ePR & Key Opinion Leader (KOL) Outreach, Online Display Advertisement, Search and Mobile Marketing.
We are specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, Taobao T-Mall setup & management, sales management on Amazon & 360Buy JingDong customer support and ROI-oriented digital performance marketing.
We believe that an ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measureable results, with the strongest investement returns possible. We accept the challenge & manage China digital performance marketing across paid search, SEO, display & retargeting, affiliate marketing, email & SMS down to continiously optimizing your China sites user experience.
Web2Asia is a Shanghai-based full-service digital marketing agency providing digital strategy, online performance marketing as well as e-commerce & multi-channel integration. We service clients facing non-negotiable digital deadlines with tailor-made solutions. We work intelligently and transparently. We make sure that our results are measurable and accountable and get to the core of the Chinese market.
Daily Digital Pulse of China
Tencent Opens Its Payment Service to All Businesses
Tencent has done something big for its popular mobile messaging app, WeChat. It has added support for any brand to allow their consumers to make purchases or buy services within the app itself. It also works for in-store payments. With the app’s ubiquitous nature, this feature is sure to bring more brands to WeChat and more users to its payment feature.
Source:Tech In Asia
Analyzing China’s Top Mobile Messenger Apps
Tencent’s WeChat and QQ have all the other competitors beat by quite a bit, with QQ’s 325.71 million active users and WeChat’s 295.712 million. Another point to note is that male usage outnumbers female usage by quite a bit, as males make up 61.69% of the demographic and females make up the rest. Users of such apps are predominantly in the 35 or below age group and from medium and low income backgrounds. When considering occupation, workers/service workers were the primary group, followed by public institution leaders and staff, and after that, students.
Source:China Internet Watch
An Overview of China’s Online Video Market during Q4 2013
China’s online video market reached 12.81 billion RMB, with a 41.9% year-on-year increase. That market is expected to maintain rapid growth and reach 36.6 billion RMB by 2017. What’s contributing significantly to these revenues is the fact that mobile client commercialization is increasing, and thus, bringing copyrighted content (television shows and sporting events) to such online video sites. Revenues from advertising accounted for 75% percent of total revenue in 2013. This percentage is expected to increase to about 77.1% in 2017. The monthly online video user coverage of PC web pages and PC clients was 460 million and 340 million respectively in November of 2013. The user scale continues to grow remain at a stable, steady rate. In contrast, the number of users of mobile video apps reached 170 million in November of 2013, up a staggering 72.9% compared to the number of users in December 2012.
Source:China Internet Watch