Web2Asia: China Digital Online Marketing & E-Commerce Agency China Digital Strategy China E-Commerce Tmall China Online Performance Marketing: SEO, SEM, Banner Display


Taming the dragon to dance your song.


Taming the dragon to dance your song.


Driving qualified traffic to your Chinese owned & paid media assets.


Converting and retaining your Chinese online shop customers.


Juggling all online channels for a unique China digital strategy.

China Digital Strategy

China Digital Strategy Development & Execution

From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences more relevant and integral. This is the intelligence and the leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, ePR & Key Opinion Leader (KOL) Outreach, Online Display Advertisement, Search and Mobile Marketing.

China E-Commerce

China E-Commerce Setup and Operations ("TP")

We are a certified Taobao Partner agency ("TP") specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, T-Mall and JD JIng Dong setup & management, customer support and ROI-oriented digital performance marketing.

China Performance Marketing

China Online Performance Marketing

We believe that an ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measureable results, with the strongest investement returns possible. We accept the challenge & manage China digital performance marketing across paid search, SEO, display & retargeting, affiliate marketing, email & SMS down to continiously optimizing your China sites user experience.

Web2Asia is a Shanghai-based full-service digital marketing agency and E-Commerce Operation Company ("TP") providing digital strategy, online performance marketing and e-commerce setup and operations. We service clients facing non-negotiable digital deadlines with tailor-made solutions. We make sure that our results are measurable and accountable & get to the core of the China market.

ROI Conversion China Online Marketing Baidu Tmall China SEM China SEO Market Entry E-Commerce & Multi-Channel Display Advertising Social Media

Tmall Global - International E-Commerce Cross-Border  Sales

In 2014 Taobao Tmall launched Tmall Global (http://www.tmall.hk), which allows any foreign retailer or brand to sell directly to Chinese consumers without having a legal entity, warehouse or staff in China. Web2Asia is one of the leading certified Tmall Partners to setup and operate Tmall International shops. Shipping is managed via cross-border delivery or through bonded warehouse within a China free-trade zone.

JD Jing Dong Worldwide International China cross-border e-commerce sales

JD Jing Dong Worldwide - China Cross-Border Platform & Retailer

In 2015 JD - China's largest online direct retailer and its no 2 Marketplace  - launched JD Worldwide (http://www.jd.hk). Similar to Tmall Global it allows any foreign brand or merchant to sell to Chinese consumers without having a legal entity in China. The additional benefit of JD is that they offer both a marketplace model like Tmall as well as can also act as reseller.

Selected Client References

Daily Digital Pulse of China





Daily Digital Pulse of China: Alibaba, Alipay, The Vatican, M-Commerce, and Weibo

China E-Commerce

Alibaba to Start Telecom Services in China

Alibaba, China’s biggest e-commerce group, will be launching Chinese telecom services in June. The company received China’s first mobile virtual network operating licenses late last year. The exact details of the services will remain under wraps, but it has been reported that Alibaba has coordinated with China’s major telecom companies – China Mobile, China Telecom, and China Unicom – to offer the ultimate services to millions of mobile users. Alibaba is actually among 11 companies approved by Chinese regulators to operate virtual network in China.

Source: Wall Street Journal

China E-Commerce

Alipay Moves Beyond Alibaba with Rakuten

Last week, Rakuten, one of the main e-commerce players in Japan, started accepting Alipay payments, making life much easier for Chinese consumers to take advantage of the Japanese international marketplace.

Rakuten’s Japanese marketplace is massive, with 42,000 sellers, while its international one (Rakuten Global) is still relatively small, with about 10,000 sellers. At this moment of time, only about 250 sellers on Rakuten Global accept Alipay, but eventually all Rakuten sellers who ship to China will be accepting Alipay.

Source: China Topix

China E-Commerce

The Vatican to go digital

A Japanese IT firm will work in tandem with NTT Data in order to ‘digitize’ the Vatican Library which was founded in 1451, and contains more than 82000 manuscripts, some of which are 1800 years old. The first round of documents is set to take 4 years, and will only cover 3000 documents. At the speed at which things are being done now it will take more than 100 years to digitize everything. The first sets of documents are set to be online by the end of 2014 and the documents are expected take up 43 quadrillion bytes of storage space, and will be backed up in case files are accidentally deleted or corrupted. The initial 4-year phase is expected to cost around $25 million, but NTT Data are hoping that some of their expenses will be compensated by donations made through the library’s website.

Source: Mashable

China E-Commerce

M-Commerce in China flies

Mobile commerce, commonly known as M-Commerce is in full swing, and the statistics show it. Sales are set to exceed $51 billion by the end of this year, with an average of 50% growth over the next 2 years, exceeding $115 Billion by 2016. Year on year, M-Commerce has grown 165.4% since 2012, however the trend is expected to slow as the market saturates. 69% of Chinese consumers have purchased a product through their Smartphone’s, compared to only 46% in the US. In terms of online mobile platforms, Taobao accounts for 76.1% of the market, and interestingly Amazon only accounts for 0.6%. On the Taobao platform, more than 80% of the purchases are made through Smartphone’s, and purchases take on average 67 seconds quicker than PCs. All these stat’s go to show just how big the M-Commerce market is, and how quickly it’s developing. It will be interesting to watch the rest of the world to see if they will follow this trend.

Source: Resonance China

China E-Commerce

Weibo’s low profile IPO

Sina Weibo – a Chinese micro-blogging website and effectively a hybrid of Facebook and Twitter, listed on the NASDAQ on Friday. Weibo has 143.8 million active users, which is significantly less than twitter’s 241 million. Weibo’s IPO was relatively subdued and conservative and when the shares actually debuted they were at a mere $16.27. Only 16.8 million of its 20 million shares were subscribed to. After the days close however, the shares were up to $20.24, a 24% increase. Weibo is now valued at $3.4 billion, and will be an interesting share to watch as it marks yet another social media platform going public.

Source: Tech In Asia

Public Engagements


TechCrunchHarvard Business SchoolTongji UniversityThe Next WebSearch Engine Strategies Conference StartonomicsVentureBeatopenWebasiaChinictsocialmedia worldforum Asia
AdvertisingAgeShanghai Business ReviewThoughtful ChinaUniversity of CaliforniaThe Washington PostTechnology For Marketing & Advertising Expo


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