Web2Asia: China Digital Online Marketing & E-Commerce Agency China Digital Strategy China E-Commerce Tmall China Online Performance Marketing: SEO, SEM, Banner Display


Taming the dragon to dance your song.


Taming the dragon to dance your song.


Driving qualified traffic to your Chinese owned & paid media assets.


Converting and retaining your Chinese online shop customers.


Juggling all online channels for a unique China digital strategy.

China Digital Strategy

China Digital Strategy Development & Execution

From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences more relevant and integral. This is the intelligence and the leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, ePR & Key Opinion Leader (KOL) Outreach, Online Display Advertisement, Search and Mobile Marketing.

China E-Commerce

China E-Commerce Setup and Operations ("TP")

We are a certified Taobao Partner agency ("TP") specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, T-Mall and JD JIng Dong setup & management, customer support and ROI-oriented digital performance marketing.

China Performance Marketing

China Online Performance Marketing

We believe that an ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measureable results, with the strongest investement returns possible. We accept the challenge & manage China digital performance marketing across paid search, SEO, display & retargeting, affiliate marketing, email & SMS down to continiously optimizing your China sites user experience.

Web2Asia is a Shanghai-based full-service digital marketing agency and E-Commerce Operation Company ("TP") providing digital strategy, online performance marketing and e-commerce setup and operations. We service clients facing non-negotiable digital deadlines with tailor-made solutions. We make sure that our results are measurable and accountable & get to the core of the China market.

ROI Conversion China Online Marketing Baidu Tmall China SEM China SEO Market Entry E-Commerce & Multi-Channel Display Advertising Social Media

Tmall Global - International E-Commerce Cross-Border  Sales

In 2014 Taobao Tmall launched Tmall Global (http://www.tmall.hk), which allows any foreign retailer or brand to sell directly to Chinese consumers without having a legal entity, warehouse or staff in China. Web2Asia is one of the leading certified Tmall Partners to setup and operate Tmall International shops. Shipping is managed via cross-border delivery or through bonded warehouse within a China free-trade zone.

JD Jing Dong Worldwide International China cross-border e-commerce sales

JD Jing Dong Worldwide - China Cross-Border Platform & Retailer

In 2015 JD - China's largest online direct retailer and its no 2 Marketplace  - launched JD Worldwide (http://www.jd.hk). Similar to Tmall Global it allows any foreign brand or merchant to sell to Chinese consumers without having a legal entity in China. The additional benefit of JD is that they offer both a marketplace model like Tmall as well as can also act as reseller.

Selected Client References

Daily Digital Pulse of China





China Daily Digital Pulse: Tmall Global to launch O2O offline retail stores

China E-Commerce

Tmall Global to launch O2O retail stores

Interesting developments in the China cross-border e-commerce market: Tmall Global will launch 23 offline stores in Hangzhou as an initial test run. The stores will offer a mix of approx. 70% immediately available imported products as well as 30% of inventory through O2O cross-border shipped foreign products. The offline retail expansion will be in cooperation with Chinese department store operator Intime Retail Group - one of Alibaba's 2014 investments into brick & mortar retailing.

Web2Asia is excited to have one of our clients participate in the first roll-out and are looking forward to sharing further updates.

Source: ebrun

Public Engagements


TechCrunchHarvard Business SchoolTongji UniversityThe Next WebSearch Engine Strategies Conference StartonomicsVentureBeatopenWebasiaChinictsocialmedia worldforum Asia
AdvertisingAgeShanghai Business ReviewThoughtful ChinaUniversity of CaliforniaThe Washington PostTechnology For Marketing & Advertising Expo


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