Thu

06

Sep

2012

Daily Digital Pulse Of China: NetEase, Starbucks, Samsung

E-Commerce

NetEase launched the merchandise shopping guide platform huihui.cn

E-commerce supplier NetEase launched its new website huihui.cn. Hui Hui network is an upgraded version of NetEase's existing network. The platform will act as a merchandise shopping guide and integrated NetEase cashback, Youdao shopping assistant and shopping search function. Youdao shopping assistant allows the user to shop around and quickly view the price trends of a product.

Source: Ebrun

Digital

Starbucks Tries New Social Media Channel

WeChat, which is a very popular Chinese messaging app with over 100 million users, has recently launched a new feature, which made the platform open to brands. Now Starbucks is trying to use that channel, to increase product awareness. A user can follow Starbucks by scanning a specific QR code and is then able to initate the conversation by sending a emoticon to Starbucks. Starbucks currently replys by showing that users a product video, but maybe there will be more features in the near future.

Source: Tech in Asia

E-Commerce

Samsung will enter Chinese clothing market by 2014

Leading electronic brand Samsung is the owner of several clothing brands, like Rapido,Galaxy,Beanpole男女童 and VIVO. Now their planning to introduce a new brand to the market, which will focus on cheap products. It will be called 8ight Seconds.

Source: Linkshop


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