Daily Digital Pulse of China: Tmall, WeChat, Dang Dang, Yihaodian, Jingdong
Promotion for U.S. Pork Goes Live on Tmall
A flagship store has opened on Tmall this week, one that guarantees delivery of eight U.S. pork items within 24-48 hours. The site is also offering discounts of up to 50% off during a seven-day sale celebrating its grand opening. The new site brought in more than 400,000 visitors within the first few hours of business. There was even a draw organized by the USMEF giving away a sample of American pork, which received 2,000 applications in the first hour. The pork products are sourced from three U.S. processors and are sold through three specialized distributors who deliver the frozen products in under 48 hours. The site is providing a wealth of information on U.S. pork products, including an informational video on the production of pork in the U.S. The distributors are also promising product quality buy providing a ten-fold money back guarantee. The USMEF has been working for a year to build up its online sales potential. Initial efforts were focused on assisting online vendors with ideas and expertise in order to better packaging so the geographical footprint of shipments could grow.
Source: KTIC Radio/a>
WeChat in Midst of Testing POS Payment
It has been claimed that WeChat will launch its POS payment system on March 22 o fthis year. Its POS system will consist of customized POS machine and WeChat payment, targeting offline store payment. When a customer is purchasing goods, the special WeChat POS machine will generate a QR code to be scanned and paid with WeChat payment. This move is yet another push for WeChat’s offline to online integration plans and to enter the retail payment market.
Source: China Internet Watch
Dangdang and Yihaodian Partner Up
Dangdang, China’s largest online book retailer, and Yihaodian, one of China’s major online supermarkets, have teamed up and will launch flagship channels on each other’s platforms. Both of the stores will offer the same products, pricing, logistics, and customer service that are already available on each respective website. Knowing all this, why the partnership, then? The companies can then enrich the product selections available to their customers.
Source: Want China Times
Tencent to Transfer Its E-Commerce Business to JD.com
Tencent will be transferring its e-commerce belongings, Yixun Logistics Company Ltd. and its two marketplaces, Paipai and QQ Wanggou, to JD.com. Tencent will also be buying 15% of JD’s outstanding ordinary shares for $214 million before JD’s IPO, and 5% after it.
Tencent Offering Health Insurance
Tencent has teamed up with Taikang Life to offer WeChat users health insurance. The service will let users in the 18-39 age group pay one yuan for 1000 yuan worth of yearly protection, or 300 yuan for those aged 40-49. If a user shares the service or asks for a donation of one yuan, they’ll get an additional 1000 or 3000 yuan. The coverage is capped at 10,000 yuan and is limited to malignant tumors. This move by Tencent shows a growing trend for Internet companies to revolutionize other sectors.