Daily Digital Pulse of China: Online Food Ordering & Smart Devices
Ordering Food is China’s Most Popular Offline-to-Online Activity
Many restaurants have been taking advantage of the Internet by allowing customers to order their food online via computers and smartphones. Various online food ordering services used different marketing initiatives, such as giving subsidies to restaurants and catering companies and announcing special offers and giveaways to customers. Yi Tao Shi, one of the major online food ordering companies, has 300 food delivery employees all around the country. The even bigger E Le Ma has established 12 branches throughout the nation. So how do these companies make profits? Typically from charging advertising fees from restaurants and commission fees from restaurant orders and fees collected from food delivery.
Source: Want China Times
China’s 700 Million Smart Devices
China’s population collectively owns 700 million smart devices, only 59% of which were bought to replace a consumers’ previous smart phone or tablet. This means that nearly have of the country’s smart devices were first-time purchases. We can see that more and more Chinese citizens are moving toward the use of smart devices. Devices priced above $500 USD make up 27% of the total, and users of these higher-end devices have a more diverse range of needs, whereas those who use devices that are $150 or less tend to use their devices for games more so than anything else. The top 10 most popular Android devices are completely comprised of Samsung and Xiaomi products. While 4G is still growing, it has been predicted that the service won’t truly take off until next year. The path to success for all such devices, however, seems to be socialization of apps. 55% of Chinese market apps provide links to Chinese social networking services and the volume of app content sharing to social network platforms per mobile Internet user per day has tripled in the past 6 months.
Source: Tech In Asia