Daily Digital Pulse Of China: Taobao, Mogujie Cheating
Taobao's sample supermarket
In July Taobao launched its sample system supermarket for FMCG (fast moving consumer goods). People can order samples and just have to pay the postage costs. This could lead to a new mode of evaluation experience. With this system Taobao can collect lots of user data to do data analysis. Procter & Gamble and Taobao discuss about a cooperation for the next year.
Alexa.com deleted the rankings of mogujie after cheating
In the last six month the Alexa ranking of mogujie.com (Chinese version of Pinterest) was quite weird. The ranks plummeted 8 times in just 6 month and in 5 cases their ranking was deleted by Alexa. The last time this happened was on August 11.
Source: IT Feed
Comprehensive cooperation between Qihoo 360 and 360buy
According to company insiders Qihoo 360 will carry out a comprehensive cooperation with 360buy which includes account interoperability. Qihoo's 360 search engine just launched 10 days ago and replaced the former search engine google on their own website so.360.cn. Additionally it became the default search engine on hao.360.cn.
Source: IT Feed
Social Monitoring For Your Brand's Weibo Page
Chinese incubator Chinaaccelerator is currently taking care of WeiboAgent, which is a new monitoring service for Weibo pages. The service was co-founded by American entrepeneur Michael Michelini, who was previously consulting in the fields of e-commerce, SEO and social media for companies who want to enter the Chinese market and also for Chinese companys who want to expand globally.
Source: Tech in Asia
Local Cosmetic Businesses Suceed Through E-Commerce
Some domestic comstic stores havn't really worked out so well, but recent data shows that exactly those brands suceed on Tmall. A table from Taobao shows, that on a list of the top e-commerce cosmetic suppliers, rank five and six are taken by local Chinese brands Carslan and Yangsang, which weren't doing so well offline. They even rank before brands like Maybelline, EsteeLauder or Max factor. This probably is the case, because the local brands can reach a way greater audience on Tmall than offline.