China Digital Strategy China E-Commerce Tmall China E-Commerce Alibaba Tmall Partner Agency Web2Asia: China Digital Online Marketing & E-Commerce Agency


Driving qualified traffic to your Chinese owned & paid media assets.


Converting and retaining your Chinese online shop customers.


What is a Tmall Partner (TP) Agency?


Taming the dragon to dance your song.

China Digital Strategy

China Digital Strategy Development & Execution

From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences relevant and integral. This is the business intelligence and leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, Key Opinion Leader Outreach, Online Display Advertisement, Search and Mobile Marketing. Fortune 500 companies entrust us with creating their China multi-channel strategies.

China E-Commerce

China E-Commerce Setup and Operations ("TP")

We are an award-winning & 5-star rated Tmall Partner agency ("TP") aka Trade Partner aka Taobao Partner specialized on E-Commerce setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, T-Mall, TMall Global and JD JIng Dong setup & management, customer support and ROI-oriented digital performance marketing.

China Performance Marketing

China Online Performance Marketing

ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measurable results, with the strongest returns possible. We accept the challenge & manage China digital performance marketing across paid search SEM, SEO, display media & retargeting, affiliate marketing, email & SMS. Our strength is a proprietary RTB ad tech solution for bid management optimization on Alibaba Express Train PPC and a DSP technology for Alimama Diamond Booth CPM.

Web2Asia is a Shanghai-based full-service digital marketing agency and award-winning Alibaba recommended E-Commerce Operation Tmall Partner ("TP") aka Trade Partner for Tmall, Tmall Global, JD, JD worldwide, Kaola & others providing digital strategy, online performance marketing and e-commerce setup and operations. In Q1/2008 Alibaba has promoted us to 5-star rated TP with 12/12 points - the highest certification for China E-Commerce operations possible. 

ROI Conversion China Online Marketing Baidu Tmall Tmall Global
China SEO Market Entry E-Commerce & Multi-Channel Display Advertising Jing Dong

Certified and Recommended China E-Commerce Alibaba Tmall Global Star Tmall Trade Partner ("TP")
Per Q1/2018 Web2Asia is a 5-star rated and recommended Alibaba Tmall Global Star Tmall Partner ("TP")

Tmall Global Partner "TP" - China E-Commerce Cross-Border  Sales

In 2014 Taobao Tmall launched Tmall Global (, which allows any foreign retailer or brand to sell directly to Chinese consumers without having a legal entity, warehouse or staff in China. Web2Asia is one of the leading certified Tmall Partners to setup and operate Tmall International shops. Shipping is managed via cross-border delivery or through bonded warehouse within a China free-trade zone.

JD Jing Dong Worldwide International China cross-border e-commerce sales

JD Jing Dong Worldwide Partner "TP"  - China Cross-Border Platform & Retailer

In 2015 JD - China's largest online direct retailer and its no 2 Marketplace  - launched JD Worldwide ( Similar to Tmall Global it allows any foreign brand or merchant to sell to Chinese consumers without having a legal entity in China. The additional benefit of JD is that they offer both a marketplace model like Tmall as well as can also act as reseller.

Selected Client References For TMall, TMall Global, JD, JD worldwide & Kaola

Latest News - Digital Pulse of China





What is a Tmall Partner ("TP") Agency? (aka Tmall Trade Partner)

Web2Asia's CEO George Godula was recently featured by Alibaba on what Tmall Partners TP or so called Tmall Trade Partner are and how they can help foreign brands sell to Chinese consumers through E-Commerce online. All content (c) by Alibaba Group. The full Tmall Partner TP list can be found on

Web2Asia is a five-star rated Tmall Global Tmall Partner TP that helps foreign brands setup and operate flagship stores on Tmall, Tmall Global, JD, JD worldwide, Kaola, Amazon China and WeChat.





dm drogerie markt Tmall Global shop recognized as the 2017 Super Brand

One year after the launch our client dm drogerie markt has been recognized as the 2017 Super Brand on Tmall Global and for setting new trends in the industry. The dm shop is also in the exclusive 100m+ club which is an award presented by Alibaba to all Tmall Global stores that generate more than 100mil RMB annual GMV. This is a fantastic result given that the store is only one year old. All credit goes to the hardworking teams at dm, our partner agency oddity, Alibaba and Web2Asia!

The award ceremony was held at the annual Alibaba Tmall Global TG100 Partner Summit 2018 in Hangzhou.





Alibaba produces Jellycat & Web2Asia Tmall Global success case study video

Watch how Web2Asia is helping British toy brand Jellycat with its flagship store at to sell via cross-border E-Commerce directly to Chinese consumers. Jellycat has now achieved no 1 position in the entire Alibaba Tmall and Taobao plush toy category. This case study video on Jellycat's succes on Tmall Global was produced and published by Alibaba Group at





Web2Asia attends 2017 Alibaba Global Partners Summit with 5 key account clients, wins award for Hansgrohe top brand of 2016

From right to left: Thomas Stopper, Hansgrohe & George Godula, Web2Asia receiving the top brand of the year 2016 award for Hansgrohe
Thomas Stopper, Hansgrohe & George Godula, Web2Asia receiving Tmal top brand of the year award

Our team attended the Alibaba 2017 Global Partners Summit in Hangzhou this April 18th 2017.

The event was a high level gathering of only C-Suite level representatives from Tmall Global key account brand clients and Tmall Partners ("TP's") respectively.

Web2Asia attended as Tmall Partner, representing five of it's Tmall Global key account clients:

  • Hansgrohe
  • dm-drogerie markt
  • Jellycat
  • Bellroy
  • METRO Group

Congratulations go to our client Hansgrohe for winning the most popular brand of 2016 award. Pictured to the left is Web2Asia CEO George Godula and Thomas Stopper who is responsible for all E-Commerce, Sales and Finance for Hansgrohe in Mainland China and Macao.

Below a picture gallery with further impressions from the event. Pictured are among others Alvin Liu, CEO Tmall Global, representatives from METRO, jellycat and dm-drogerie markt.

Public Engagements


TechCrunchHarvard Business SchoolTongji UniversityThe Next WebSearch Engine Strategies Conference StartonomicsVentureBeatopenWebasiaChinictsocialmedia worldforum Asia
AdvertisingAgeShanghai Business ReviewThoughtful ChinaUniversity of CaliforniaThe Washington PostTechnology For Marketing & Advertising Expo


See More Public Engagements