Daily Digital Pulse Of China: NetEase, Starbucks, Samsung
NetEase launched the merchandise shopping guide platform huihui.cn
E-commerce supplier NetEase launched its new website huihui.cn. Hui Hui network is an upgraded version of NetEase's existing network. The platform will act as a merchandise shopping guide and integrated NetEase cashback, Youdao shopping assistant and shopping search function. Youdao shopping assistant allows the user to shop around and quickly view the price trends of a product.
Starbucks Tries New Social Media Channel
WeChat, which is a very popular Chinese messaging app with over 100 million users, has recently launched a new feature, which made the platform open to brands. Now Starbucks is trying to use that channel, to increase product awareness. A user can follow Starbucks by scanning a specific QR code and is then able to initate the conversation by sending a emoticon to Starbucks. Starbucks currently replys by showing that users a product video, but maybe there will be more features in the near future.
Source: Tech in Asia
Samsung will enter Chinese clothing market by 2014
Leading electronic brand Samsung is the owner of several clothing brands, like Rapido，Galaxy，Beanpole男女童 and VIVO. Now their planning to introduce a new brand to the market, which will focus on cheap products. It will be called 8ight Seconds.