Daily Digital Pulse Of China: Yihaodian, Microsoft, Mozilla

China E-Commerce

Yihaodian's Crazy Online Marketing Idea

China E-Commerce grocer Yihaodian is trying out a really interesting new online marketing idea: They've openend 1000 virtual stores in China. The "stores" are located directly in front of competitor shops, as well as at China's most iconic landmarks in Shanghai, Beijing, Guangzhou and Shenzhen. These stores offer special discounts and coupons for users who are visiting them, by physically going to the store location and having the Yihaodian Virtual Store App turned on.

Source: Campaign China

China Digital

Microsoft Launches Online Store in China

Today Microsoft launched its official online store for China. They also put an official local price on the upcoming Surface tablet, starting at 3688RMB (US$586) which can be booked from now on. The Microsoft Store also offers various Microsoft Office packages but not Windows 8. With the one in China, the number fo Microsoft's e-commerce sites accounts for 230 shops around the world.

Source: Tech in Asia

China Digital

Mozilla opens its Firefox Marketplace to developers

Mozilla is opening the Firefox Marketplace which is similar to Google's Web Store for Chrome. Developers have the opportunity to showcase their web apps. Currently all apps are available for free. To get developers started, Mozilla recently published a design guide and a number of tutorials. The goal is to collect as much real-life feedback about the Marketplace as possible.

Source: TechCrunch