Daily Digital Pulse Of China: Online Advertising, Douban

China Digital

How Online Advertisers Pay In China In 2012

Since 2008 there has been a slight change in the ways that advertisers pay in China. There has been a shift between cost per acquisition/cost per sale (CPA/CPS) and cost per impression (CPM) advertising. CPM has increased in popularity from 35.2% in 2008 to 51% in 2012, whilst CPA/CPS has decreased from 52.5% in 2008 to 32.5% in 2012. This shift could be attributed to a shifting focus on building brand awareness.

Source: China Internet Watch

China Digital

Douban Offers Paid Music Streaming

Douban, China’s top interests-based social network rolled out premium services for paid music streaming yesterday. The paid for service brings 192Kbps ad-free music streaming to subscribers but remains free for those who don’t mind the adverts, similar to Spotify. The premium service costs just 10RMB to try out for a month, or 50 RMB for a whole year.

Source: Tech In Asia

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