Qihoo 360 Teams Up with Alibaba For Shopping Search
Hoping to capture a 15% to 20% share of China’s search market after hired several former Google employees. Today Qihoo 360 is taking a new step in developing its strategy by putting online a shopping search domain at 360.etao.com, which is linked to Alibaba Group Holding Ltd’s shopping search engine Etao.com. Qihoo 360, the developer of China’s most used antivirus software, launched its search engine So.com in August 2012 and reached a 10% market share in just several months thanks to a large number of users of its antivirus and 360 Browser.
Demographics of Chinese Mobile Video Viewers
A new report released by video hosting site PPTV.com and Umeng, a Chinese data tracking app, shows that most mobile viewers are well-educated, with 90% of them holding a college degree or above. Users aged 25 to 30 represent 27% of total mobile video viewers, followed by the age groups 18 to 24 (24%) and 31 to 35 (17%). 60% of mobile video viewers live in developed regions of China and they watch an average of 50 minutes of videos every day on both iPhone and Androids phones. When it comes to tablets, the average daily time spent surpasses 80 minutes.
Tech Companies Banking On More Smartphone Shopping
Alibaba Group Holding Ltd. and Tencent Holdings Ldt are hoping that consumers will spend more time on their phones than in shopping centers, a good reason for China’s two largest tech companies to invest in a strategy that combines e-commerce and smartphone applications. Since Chinese are far more likely than any other consumers around the world to check out goods at physical stores and buy them online afterward, according to an IBM survey, it seems that the strategy of tapping location-based services to target shoppers with advertisements based on their whereabouts or to help them comparison shop on their smartphones, might be a successful one.