Top Chinese Brands Increase In Value
A new survey on the value of the global top brands revealed that Tencent Holdings Ltd has overtaken Facebook Inc in terms of brand value thanks to its rising revenue and 800 million active and loyal users. Other 11 Chinese brands are on the list together with Tencent. In comparison to the international companies the Chinese ones were found to be declining in terms of brand value. Chinese search engine Baidu is also on the list, although its brand value decreased 16 percent year-on-year. The ranking commissioned by WPP and conducted by Millward Brown Optimor has used the views of the potential and current buyers of a brand alongside financial data.
More Chinese retailers going underground
The growing presence of online e-commerce services, rising rental and labor cost have determined many traditional retailers to go underground to establish their presence as the Chinese-language Global Entrepreneur notices. More than 10% of the retailing sector’s market share in China is represented by retailers that chose to set up shops in underground shopping malls. Since the underground shopping malls have increasingly saturated first-tier cities, retailers are looking at the second-tiers cities. At the same time this can be a great opportunity for local urban planning initiatives and allow the efficient use of land.
Amazon and eBay courting Chinese sellers for respective platforms
Chinese buyers that are accessing Amazon and eBay are spoiled with cheaper products by the two companies that are focusing on expanding their business in emerging markets. Amazon has launched “Amazon Global Selling” in nine emerging markets in part to draw Chinese sellers to the marketplace. On the other hand, after being overtaken by Taobao six years ago, e-Bay has transformed itself into the biggest B2C platform for cross-border trade in China. After e-Bay’s stock price soared 70% on year-on-year basis in 2012, Amazon also began using an e-Bay-like thirs party payment method to handle online transactions.
In China A Broad Affinity For Apps
In March 2013, three-quarters of China’s smartphone users on iOS or Android platforms had used six apps or more that month, according to a survey by inMobi. 27% of them said that they used more than 21 apps. eMarketer estimates there will be 321.9 million smartphone users in China by the end of this year, or one-third of mobile phone users. 63% of the smartphone users in China searched for new mobile apps at least weakly. In Chinathere is a greater tendency to be influenced to download an app based on what was featured in the app store or reviews in magazines.