China Daily Digital Pulse: Tmall Global to launch O2O offline retail stores

China E-Commerce

Tmall Global to launch O2O retail stores

Interesting developments in the China cross-border e-commerce market: Tmall Global will launch 23 offline stores in Hangzhou as an initial test run. The stores will offer a mix of approx. 70% immediately available imported products as well as 30% of inventory through O2O cross-border shipped foreign products. The offline retail expansion will be in cooperation with Chinese department store operator Intime Retail Group - one of Alibaba's 2014 investments into brick & mortar retailing.

Web2Asia is excited to have one of our clients participate in the first roll-out and are looking forward to sharing further updates.

Source: ebrun