Today marks the flagship store Grand Opening of German drug store dm-drogerie markt on Alibaba's Tmall Global platform. Web2Asia worked for over one year in preparation of the launch together with dm, it's German agency oddity as well as Alibaba Tmall and Cainiao. Already in the soft-launch phase from December 2016 to February 2017 the flagship store became the largest German drug store on Tmall in terms of monthly Gross Merchandise Volume (GMV).
The store currently features dm's private label brands Balea, DONTODENT, Prinzessin Sternenzauber and DAS gesunde PLUS in the categories of cosmetics, dental care as well as children's personal care and health supplements respectively. dm is also one of total only three officially authorized resellers of Aptamil instant formula, which now is also made available to Chinese consumers via cross-border E-Commerce and with highest German quality standards.
About dm-drogerie markt
dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany that sells cosmetics, healthcare items, household products and health food. With 38,890 employees, 1,825 stores and approx. 7.5 billion EUR in revenues in Germany, dm is Europe's largest retailer in the drug store category.
Web2Asia is an award winning China Digital Agency and E-Commerce Operation company. It works with foreign brand clients to setup shops on the major Chinese online marketplaces and maintain them with a full-service solution. Web2Asia is star-rated Tmall Partner ("TP") and recommended by Tmall Global.
Here is the official press release by dm-drogerie markt: https://www.dm.de/unternehmen/medien-und-presse/pressemitteilungen/unternehmen/dm-onlineverkauf-in-china-c981860.html
The German-speaking press reacted very positively about the dm-drogerie markt launch on Tmall Global and you can find several online media clippings below: