Tmall International Global cross-border shipping

Tmall Global means selling to the largest eCommerce marketplace in the world, without the time, money, and legal regulations that were previously holding you back: Enter China cross-border e-commerce!


Double 11 in 2017 generated 25.1 USD billion worth of transactions in a single day. E-commerce and m-commerce in China is booming and having a store on Tmall allows you to hit this thriving sector. From the get go we as certified & 5-star rated Tmall Partner Agency / Tmall Trade Partner at Web2Asia have the experience and expertise for the best ROI. Account Management in your language: Tmall Agentur, Agence Tmall.

Certified and Recommended Alibaba Tmall Global Star Tmall Trade Partner ("TP") for China e-commerce operations
Web2Asia is a 5-Star Rated Certified and Recommended Alibaba Tmall Global Star Tmall Partner ("TP")

What is TMall Global China Cross-Border E-Commerce?

In order to reach the rising Chinese consumer spending power, Tmall Global - the international division of Taobao Tmall [] aims at providing quality international goods to domestic consumers, with the slogan: 100% foreign original authentic, 100% foreign merchants, 100% domestic return.

Businesses must be settled outside of mainland China by qualified corporate entities with overseas registered trademarks, overseas retail qualification, good reputation in foreign countries as well as good operating conditions.Tmall Global differs from Tmall China in the way that it allows foreign brands to enjoy the gigantic Chinese market without having an actual presence in China. Logistics is handled by international Tmall cross-border dropshipping specialists that allow delivery to Chinese consumers within 5-8 work days. Alternatively orders can be processed via a bonded warehouse solution from one of the China free-trade zones.

Official Tmall Global & Tmall Domestic Store Opening Process




Type of Stores on TMall Global - Supported by Tmall Partner Agency / Tmall Agentur / Agence Tmall

1. Flagship Store: only brands with a trademark (either ® or ™) can open flagship stores. The owner of the store must be the formal representative of the brand or hold exclusive authorization documents for setting up a Tmall flagship store provided by the formal representative of the brand.


2. Specialty Store: merchants with brand authorization documents giving them distribution rights to sell products without geographical restrictions in the Greater China region are eligible to open this store format.


3. Franchise Store or “Monopolized” Store: Merchants who hold brand licensing goods can open a franchise shop in Tmall. This means that retailers can sell two or more types of goods in several different categories. This includes two types: stores authorized to sell goods of certain brand; and stores authorized to sell multiple sub-brands which belong to the same controller.


*Additional official information from Tmall can be found here: Tmall Global

What are the Business Requirements?

1.  Be registered overseas 2. Have retail and trade qualifications overseas3. Be the brand owner or have the brand re-selling authorization4.  Have stock certificates

Operating Process Requirements

1. Products: they must be genuine, with certificate of origin and pass Chinese custom clearance.2. Product labeling: all of the products must carry a label with product information in Chinese such as product description, international metric measurements and Chinese “wang wang” service information.3. Logistics services: delivery should be completed within 72 hours by either personal direct deliver or from mainland China bonded warehouse Free Trade Zone to the hands of consumers. Tracking delivery system is also required.4. Service: Returns must done in mainland China.

TMall China Domestic vs Tmall Global International

TMall Global
TMall - 天猫

   TMall – 天猫

TMall Global - 天猫国际

 TMall Global – 天猫国际

Target Consumers Mainland China Mainland China
Legan Entity and Tax Registration Within China Outside of China
Corporate Bank Account Within China Home Country Bank Account
Warehouse Within China Outside China
Trademark Registered in China Any Country
Shipment and Delivery Within China Overseas Directly to Chinese Consumers
Comission Charge on Sales 2% to 5% 3% to 6%
Consumer Protection Fee [one time fee] 30,000rmb to 150,000rmb 25,000USD
Technical Maintenance Fee [yearly fee] 30,000rmb to 150,000rmb 5,000USD or 10,000USD
  click here to see TMall China full comission & fees per industry click here to see TMall Global full comission & fees per industry

The Import Tax Impact

Custom Duties
Income Tax
Personal Parcel Tax*
TMall - 天猫

TMall – 天猫

TMall Global - 天猫国际

TMall Global – 天猫国际


* Parcels that would have less than 50USD calculated tax are free

Alibaba is Chinas e-commerce giant, and with its ownership of Taobao C2C platform and Tmall a B2C platform it dominates over 60% of the e-commerce market in China. At the end of 2013 Alibaba launched Tmall Global allowing businesses from all over world, which are not registered in China, nor have the ability to register in China, to take advantage of China’s massive demand for foreign products.


It’s not only the rising disposable income levels in China that are driving this demand, but the increased awareness for quality, genuine products, hygiene, as well as a all round smarter consumer that does not trust domestic products.

8 Layers To Get You Started

  1. Tmall International Registration:  We will take care of all the registration process and help you along the way to have your company registered with TMall Global as well as setting up you ALIPAY account for payment collection. 
  2. Trademarking:  If there is a need to trademark you product in Hong Kong, we will help you handle the process. It is fast, cheap and reliable. 
  3. Localization:  Chinese culture can be a daunting task but we’ll remove the headaches and help you localize your site. We do much more than localization, we’ll trans-create your mindset into Chinese.
  4. Order Fullfillment:   Our Order Management System as well as our Warehouse Management System is fully intergrated into 20+ Chinese eCommerce platforms. Just set up your operations and we connect your orders.
  5. Strategic eStore Planning:  Opening a store in China isn’t enough. We will segment your target audience to provide you the best path to success. From marketing campaign planning to media buying, we will give you the best result possible.
  6. Customer Service:   Over 70% of sales in China are assisted sales. Our Customer Service Representative will give you that sales edge by driving your product benefits while properly responding to customers requests.
  7. Marketing:  Driving traffic to the e-Commerce site isn’t enough, we need to drive relevant traffic. Converting these online consumers is a daunting task, that’s where our expertise comes in.
  8. Store Operations:  The day-to-day store management that is handled by us. Anything from designs to promotions. We will drive the best ROI with your marketing budget. 

Web2Asia is a certified & Alibaba recommended Tmall Global Trade Partner / Tmall Agency / Tmall Partner

Since 2015 Web2Asia is a certified Tmall Global Trade Partner also known as Tmall Agency or Tmall Partner. We are recommended by Alibaba specifically for mom & baby and beauty clients.

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